Plastic surgery is undergoing a significant transformation. Surgical practice no longer focuses solely on delivering the most exaggerated results; Surgeons are shifting to provide individualized care that promotes long-term health and procedural safety. Surgeons, like Dr. Frank Agulló At Southwest Plastic Surgery, we combine global expertise with innovation, using cutting-edge techniques, emphasizing transparency and public education to drive this change.
Evidence-based safety in high-demand procedures
Brazilian butt lifts (BBL) and body contouring are popular procedures globally, but they remain controversial surgeries due to safety risks. He National Health Service in the United Kingdom lists that the main risk of the procedure is a pulmonary embolism due to the fat that is injected.
The NHS also states that fat should be injected into the subcutaneous area, not into the muscle of the buttocks.
Dr. Agulló is among the first in North America to publish prospective safety data demonstrating a reduction in complications with ultrasound-guided fat grafting, and Southwest Plastic Surgery continues this precedent by using technology for BBL procedures. With this practice, surgeons have greater control over where the fat is injected, ensuring it is placed in the correct location and reducing potential risks.
The rise of conservation techniques in breast aesthetics
According to Southwest, there has been a notable shift toward natural-looking breast enhancements, with tissue preservation and sensory retention being priorities. Techniques such as Motiva’s Preservé and supported augmentation allow surgeons to achieve aesthetic improvement while preserving functional integrity.
The combination of smaller, lighter implants with advanced pocket control allows surgeons to preserve the patient’s own tissue envelope and sensation while achieving the desired volume and shape. Each of these technological advances in the technique helps practitioners remedy existing problems of malposition, loss of sensation, breast function, and scarring.
Facial rejuvenation throughout life
The demand for facial procedures covers a wide age range, from those in their thirties to their seventies and beyond. Because no two faces are exactly alike, surgeons must address a wide variety of patient problems and concerns.
Deep plane facelifts, scarless endoscopic approaches, eyelid surgeries, and combination procedures are tailored to age, facial anatomy, and recovery goals, reflecting a shift toward subtle rejuvenation rather than more dramatic results. The results are more likely to look like your face, but better, than that of a completely new person, if that’s what the patient wants, and according to trends, it is.
Plastic surgery as restorative, not just cosmetic
Plastic surgery is not just about appearance; It also has a deeper impact. Dr. Agullo’s humanitarian missions, such as cleft lip and palate surgeries with Smile Network and Smile Train, emphasize surgery as a tool for function and confidence. Local initiatives such as BRA Day events and support for breast cancer survivors underscore the commitment to social impact.
Digital transparency and education as differentiators
Under your brand, Dr. World, Dr. Agulló pioneering live surgery content snapchat and now involves patients from all over instagramTikTok and YouTube. These platforms serve as educational and trust-building tools, with real-time questions and answers and patient journeys that create visibility and convenience.
Plastic surgery is not only about achieving a complete transformation of oneself, but also about helping patients achieve the results they want for the body they will live in for the rest of their lives. It is individualized and health-focused, improving people, communities and bodies.
